Nov
23
2009

Marketing 101 – Search Engines

datePosted on 23:54, November 23rd, 2009 by mpkoontz

Looking, looking, looking...

Looking, looking, looking...

Search Engine Relationships To Marketing

The landscape of search engines have gone through some drastic changes over the years.  Not only with technology, but also with various partnerships between the many different search companies as well.

You might be running your search engine queries on a particular search engine, -although who is actually supplying the results could be a different company altogether.

Below, is a list of the search engines that feed your precious keywords:

Yahoo
Yahoo provides the primary search results for Yahoo search, Alta Vista, and AllTheWeb, and receives paid listings from Yahoo Search Marketing (formerly known as Overture).

Google
Google provides the primary search engine results to Google AOL Search and also Netscape.  Google also supplies paid listings to Lycos, Ask, Netscape, AOL Search, and HotBot.  It also supplies secondary results to HotBot and receives it’s directory data from DMOZ.

Lycos
Lycos receives the directory search results from DMOZ, primary results from Ask, and paid listings
from Google Adwords.

Hotbot
Hotbot receives directory search results from DMOZ, primary search results from Ask, and paid/secondary results from Google Adwords.

Ask
Ask provides primary results to Ask, Hotbot, and Lycos.  It receives secondary search results from
Teoma and the directory results from DMOZ, with paid listings from Google Adwords.

In relations to marketing, search engines can provide anything you want to know.  If someone is
looking for something, they normally refer to the search engines.  When they type it in, the highest
sites on the engines will show – which is normally where the visitor will go.

By keeping good position on the search engines, you’ll be near the first for visitors who are looking
for a certain product.  You can make a lot of money with search engines as well, if you know what you are doing.

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4 Responses to “Marketing 101 – Search Engines”

  1. dalrike on January 5th, 2010 at 11:13 am

    Yes, really. And I have faced it. We can communicate on this theme.

  2. SEO Articles Writing on January 5th, 2010 at 6:25 pm

    Thank you for creating such a creative site. this blog is not only useful but also bvery imaginative too. There normally are only few bloggers who are capable of create technical content that creatively. A lot of people keep looking for articles regarding this subject. I Myself went over many websites to build up on information with regard to this.I will check back often !!

  3. Martijn van Turnhout from Webdesign on March 30th, 2010 at 12:53 pm

    Wow, it0s amazing how things can change here. Nowadays, only Google is still a major player when it comes to search engines. The rest doesn’t really matter anymore.

  4. Octavian Neguletu from KEYWORD ELITE 2.0 Review on March 30th, 2010 at 10:18 pm

    Dominating Google can be a real pain in the ass. I would be interested in having a tighter conversation with you. Please consider my offer. Thanks!

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