The content and the text that is on your web sites pages refers to On Page SEO. It is a method of editing to ensure your page and its contents are located in the search engines when a surfer is typing in keywords to search for a specific topic that is related to your website.

On Page SEO otherwise known as On Page search engine optimization was being used since the beginning of the search engines. The technology was simple at first as the World Wide Web not nearly as large as it is now. With the World Wide Web growing larger it has became more tedious for search engines to tell one site from the next. A Search on “Bananas” could bring back as many as a million+ pages that have used the word “Banana” on their sites pages. The more recent technology of Off Page SEO has started to push On Page SEO out since now the search engines and the World Wide Web have grown to its enormous size.

The reasoning of On Page SEO is to ensure your site is as search engine friendly as it can be. If you do not optimize your website for keyword search your chance of obtaining good seo rankings in the major search engines will be dramatically less. You should make sure your website is properly indexed by the search engines. There should be at least one link on each of your pages that directs the user somewhere else. All content on your pages should be original.

Meta tags should be properly arranged with your page title tags and description tags that are describing the content of your pages. Ensure the page title tags are 68 characters or less and the descriptions tags are 148 characters or less but more detailed. H tags should be used to label the different headers on your webpage. The web page URL should be SEO friendly too by using mod re-write for Linux and Apache hosting for IIS redirect for Windows versions. Ideally you should try to ensure that your URLS describe your pages content as closely as possible.

Links on your pages should be complete and checked often for any links that may be dead. Use descriptive URLS for images that are placed on your site instead of just numbers for the filenames. All images should be labeled with descriptive alt attributes to ensure the best optimization.

Anchor texts links should be used within your page to redirect the page traffic to other websites. If you are selling lingerie then you should place anchor links in the text lingerie where the word appears throughout your site. Check that only one version of your site is active.  Redirect All non www. URLS appropriately.

No need to waste Page Rank on any pages that are not needed for search engines. Use the rankings for pages that are more important for receiving traffic. Use the rel=”nofollow” tag in those pages. This tag can also be used for pages that you don’t trust or simply do not want to assist in the search engines results.

Use a good code for the search engines to properly read your pages. Try using the W3C validator for checking your markup. Following these simple guidelines for On Page SEO you should create good results for your web pages in the search engines as well as decent rankings.

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